Product Manager IV Responsible for ensuring that assigned product(s) are relevant, properly sold, and managed to provide a positive customer experience, focusing on sound infrastructure and integrity levels. Responsible for managing assigned product(s), including market research, financial analysis, product planning, development, implementation, and coordinating sales and marketing strategies, objectives, and programs. Key components include product profitability, risk mitigation, performance evaluation, and results measurement. Serve as a subject matter expert for the suite of products. Position Responsibilities: Roadmap Management Serve as a market expert for assigned product(s) through research, discovery, validation, customer interactions, presentations, white papers, etc. Define market problems by analyzing market data, understanding competition, SWOT, technology assessments, and win/loss analyses. Develop solutions via strategic planning, including product roadmaps, business plans, profitability, pricing, positioning, customer personas, and use scenarios; represent the voice of the customer throughout the process. Manage product lifecycle, monitor performance, and recommend strategies to improve profitability and customer retention. Define, measure, and manage product risk and communicate success metrics. Product Promotion/Advocacy Create and own the market messaging for assigned products; participate in marketing and advertising development. Develop training materials and support training class development. Conduct interviews with customers, non-customers, and prospects. Monitor trends and customer acceptance of products. Portfolio and Revenue Management Evaluate economic conditions and advise management on impacts to products. Ensure profitability and competitive positioning; integrate products into sales planning and profit plans. Develop and recommend pricing strategies to meet objectives. Product Initiatives Research market problems, opportunities, and evaluate new product ideas; make recommendations. Validate market problems through customer interactions. Establish criteria for testing new and existing products; develop workflows in partnership with operations. Ensure product stability and efficient resolution protocols for operational issues. Continuously improve operational processes and review customer feedback. Perform other duties as assigned. Position Qualifications: Bachelor's degree from an accredited university. 7 years of experience in Product Management, with wealth lending experience preferred. #J-18808-Ljbffr Comerica Bank
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