Description
At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.
Summary
The Sr. Manager of Content Planning & Strategy is responsible for developing and implementing strategic plans to enhance the effectiveness of brand communications across various channels. This role requires a deep understanding of consumer behavior, media landscapes, and emerging trends to drive engagement and optimize brand presence.
Responsibilities
Strategic Connections Planning: Develop and implement comprehensive connections strategies that align with brand objectives and drive consumer engagement across multiple touchpoints.
Cross-Channel Integration: Ensure cohesive messaging and brand consistency across all media channels, including digital, social, print, and broadcast.
Consumer Insights: Analyze consumer behavior and market trends to inform strategic decisions and optimize campaign performance.
Collaboration: Work closely with internal teams (e.g., creative, digital, analytics, etc.) and external partners (e.g., creative, media agencies, vendors, etc.) to develop campaigns and maximize impact.
Innovation: Stay abreast of industry trends and emerging
Other duties as assigned
Qualifications
* 7-10 years of experience in marketing, media planning, or agency experience
* Strong strategic thinking and problem-solving abilities.
* Excellent communication and presentation skills.
* Ability to manage multiple projects and deadlines.
* Strong leadership and team development capabilities.
* Strong understanding of both traditional and digital media channels, including social, search, and other points of consumer connection.
Education
* Bachelor's degree in marketing, communications, business, or a related field.
Core Competencies
* Lead with Curiosity & Humility
* Build High Performing Teams for Today & Tomorrow
* Influence & Inspire with Vision & Purpose
* Observe, Engage & Connect
* Strive to Achieve Operational Excellence
* Deliver Business Results
Benefits
We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to our eligible associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visit bbwbenefits.com for details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all role(s) are filled.
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