Job Description

Job Description

Job Description

Position: Manager, Trade Marketing – Travel Gear, Watches and Corporate Business

Objective:

Manager Trade Marketing will be responsible for developing and executing the in-store marketing plans to drive sales growth for Travel Gear, Watches and Corporate Business categories of Victorinox.

Marketing plans and support include but are not limited to brand presentations, prospecting kits, visual merchandising, training material, promotions, incentives, and Go-to-Market plans. The manager will collaborate with Sales, Finance, Customer Service, and other support functions to achieve the simultaneous goals of brand repositioning, sustained profitability and an increased sell-through at door level.

Reporting Relationship:

Reports to: Vice President Marketing - North America

Primary Responsibilities:

• Develop and execute the North American trade marketing strategy across Travel Gear, Watches and Corporate Business and update the strategies as business priorities shift
• Ensure brand maintains premium positioning at every touch point
• Partner with the sales to increase sell-through at a door level
• Participate in line-review, prospecting and ongoing customer meetings in partnership with sales
• Responsible for developing programs to drive conversion with retail partners in-store and online
• Demonstrate and encourage teamwork and cooperation with members of the Marketing & Sales team and with other divisions within Victorinox.
• Support the strategic planning including corporate positioning, market and competitive analysis, customer segment selection and related product positioning.
• Oversight of the Category trade marketing budget.
• Manage trade marketing including product launch management, sell-in kits, sales tools, incentives, collateral material, and in-store promotions.
• Expand the consumer audiences and translate global persona to the North American market.

Desired Skills/Experience:

• BA Degree in related field.
• Minimum five years marketing specifically in trade marketing
• Ability to plan and manage at both strategic and operational levels.
• Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
• Demonstrated ability to manage often outsourced marketing activities (PR, corpora
• Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
• Willingness and ability to travel and to attend and conduct marketing presentations as needed.

Victorinox Swiss Army, Inc. is an Equal Opportunity Employer.

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