Job Description

A contemporary fashion and lifestyle brand is seeking a Email Marketing Specialist to lead strategies that deepen customer relationships and drive repeat engagement through best-in-class Email, SMS, and Loyalty programs.

In this role, you’ll own the retention roadmap end-to-end—from ideation and execution to performance analysis—crafting thoughtful, data-driven campaigns that enhance the customer experience and fuel growth. You’ll also play a pivotal role in developing and scaling our new loyalty program , ensuring it delivers meaningful value and drives long-term brand love.

Responsibilities

• Develop and lead the retention marketing strategy across Email, SMS, and Loyalty , optimizing each touchpoint throughout the customer lifecycle.
• Own campaign planning and execution—from content briefing and deployment to reporting and optimization.
• Manage the retention marketing calendar, ensuring alignment with brand storytelling, product launches, and promotional priorities.
• Build, monitor, and refine automated lifecycle flows to increase engagement, retention, and revenue.
• Design and implement A/B and multivariate testing frameworks to drive continuous improvement.
• Analyze customer data and campaign metrics, translating insights into actionable recommendations and leadership reporting.
• Oversee the integration, launch, and ongoing evolution of the loyalty program, driving member acquisition and retention.
• Stay informed on industry trends, tools, and best practices , proactively identifying new growth opportunities.
• Partner cross-functionally with Creative, E-Commerce, and Merchandising teams to ensure consistency in messaging and execution.
• Perform other related duties as needed to support broader marketing initiatives.

Qualifications

• Bachelor’s degree and 4–6+ years of experience in retention, lifecycle, or CRM marketing—ideally within DTC or e-commerce .
• Proven success owning and scaling Email and SMS strategies with measurable impact.
• Experience developing or managing loyalty programs.
• Hands-on experience with Klaviyo, Attentive, or similar CRM platforms .
• Strong analytical and reporting skills; proficiency in Excel/Google Sheets .
• Organized and detail-oriented, with strong project management skills (Asana or similar tools a plus).
• Excellent communicator and collaborator, capable of influencing cross-functional teams.
• Strategic thinker who’s equally comfortable rolling up their sleeves to execute.
• Self-starter with a strong sense of ownership and accountability.

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