Overview
Awe Inspired is seeking a highly strategic, culturally fluent Director of Content Marketing to lead the full spectrum of brand content – from organic social to paid ad creative. This is a critical leadership role responsible for developing and executing the brand’s visual and storytelling strategies across Instagram, TikTok, Meta Ads, Google Ads, and beyond. You will manage a nimble, high-performing team of graphic designers, a brand copywriter, and a video editor to bring the brand’s voice and aesthetic to life across every platform. Reporting directly to the CEO, you will partner closely with the Creative Director on brand storytelling and shoot strategy, and with the VP of Growth on performance marketing initiatives. You will also serve as a key guardian of our brand identity, visual calendar, and cultural relevance. . Your primary goal is scaling brand awareness, which will be measured by Meta CPM, organic social media impressions, and earned traffic to our website.
The ideal candidate is deeply plugged into the intersections of fashion, aesthetics, digital subcultures, creators, and pop culture moments, with an innate understanding of how trends evolve – and how luxury brands can translate them with precision and taste. They must bring an elevated creative sensibility and a demonstrated track record of executing best-in-class content strategies for aspirational, design-driven brands. You will be expected to work out of our Hollywood HQ on Mondays, Tuesdays and Thursdays, with Wednesday and Friday as work from home days.
Key Responsibilities
Qualifications
Benefits
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