Job Description

Job Description

Job Description

Location: Hybrid in Chicagoland or Remote
Reports to: Vice President of Communications

About Lifeway Foods:

Lifeway Foods (NASDAQ: LWAY), which has been recognized as one of Forbes’ Best Small Companies, is America’s leading supplier of the probiotic beverage known as Kefir. In addition to its line of drinkable Kefir, the company also produces cheese, drinkable yogurt, and a ProBugs line of Kefir for kids. Lifeway’s tart and tangy fermented dairy products are sold across the United States, Mexico, Ireland, and the United Kingdom. Lifeway Foods is a leading provider of probiotic, cultured dairy products that support gut health and overall wellness. Our flagship product, Lifeway Kefir, has been nourishing communities for decades. As we continue to grow, we’re looking for a passionate and creative Community Manager to help us deepen our relationship with our fans and expand our brand reach across digital platforms.

Job Summary:

We’re looking for an in-house Content and Social Media Specialist with a passion for food, storytelling, and visual media. This role will focus on developing original recipes using Lifeway products and producing high-quality photo and video content for use across social media, digital, retail, and marketing channels. From concept to final edit, you’ll play a key role in shaping how consumers interact with and are inspired by our brand.

Duties/Responsibilities:

Recipe Development & Culinary Content

• Create original, on-brand recipes using Lifeway products for seasonal campaigns, social media, blog, and email
• Adapt recipes for various dietary needs and trends (gluten-free, plant-forward, gut-friendly, etc.)
• Write clear, SEO-friendly recipe instructions and ingredient lists

Photo & Video Production

• Plan, style, shoot, and edit food and lifestyle content (short-form videos, reels, TikToks, stills)
• Work closely with the social and content teams to align visuals with brand goals and tone
• Ensure brand consistency across all visual assets

Content Strategy & Collaboration

• Collaborate with marketing, product, and digital teams on campaign content needs
• Stay current on food trends, social media best practices, and content innovations
• Help maintain and organize a content library of assets

Copy & Storytelling Support

• Contribute written content for blog posts, captions, and packaging where needed
• Assist with UGC curation and content briefs for creators/influencers

Required Skills/Abilities:

• Strong portfolio of recipe development and visual content (photography and video)
• Skilled in DSLR or mirrorless camera usage, lighting, and editing tools (Lightroom, Premiere Pro, CapCut, Canva, etc.)
• Proficient in food styling and culinary techniques
• Excellent writing and storytelling skills
• Knowledge of current food trends, health and wellness space, and social platforms (Instagram, TikTok, YouTube)

Education and Experience:

• Degree preferred or equivalent on experience.

• 2–4 years of experience in content creation, food media, or social media marketing

Benefits of Lifeway:

• Competitive total compensation
• Comprehensive benefits package including health, dental, and vision insurance
• Opportunity to work with a growing brand in the exciting natural foods industry

This summary should not be construed to be an all-inclusive list of all responsibilities, skills, efforts, or working conditions associated with a job. While the description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add, or remove duties and to assign other duties as necessary. Lifeway Foods, Inc is a growing Chicago based beverage manufacturer with over 25 years of experience. We are an industry leader in production of high-quality Kefir. We are an equal opportunity employer and offer a competitive benefits package. Visit us at

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