Social Media Manager
We're looking for a creative storyteller who can capture authentic pet moments and turn them into engaging social content showcasing our range of products for dogs and cats. If you're someone who can spot a trend, create content on the fly, and has a genuine passion for pet health and nutrition, we'd love to meet you.
Key Responsibilities:
Content Creation & Strategy
● Create authentic content showing how raw feeding fits into diverse pet parent lifestyles - from city apartments to suburban homes, busy professionals to multi-pet households
● Stay on top of social trends, creating timely content within 24-48 hours using trending audio and topics
● Bring brand topics to life in a socially engaging way
● Highlight real reviews and transformations from our pet parent community
Community Building & Reputation Management
● Build and nurture an inclusive community of pet parents exploring raw feeding
● Connect with those discovering our different formats and proteins
● Work with brand affiliates and influencers who authentically use our products
● Monitor and manage online brand reputation across platforms
● Support PR initiatives and media opportunities
● Provide timely, professional responses to customer feedback
Analytics & Optimization
● Track and report what content resonates with our community
● Monitor and optimize trend participation
● Measure campaign impact on brand and product awareness
● Help our partnerships and e-commerce presence grow
● Monitor brand sentiment and reputation metrics
Brand Support
● Support brand initiatives and new product launches
● Help maintain brand consistency across organic channels
● Contribute to brand strategy discussions
● Support special projects as needed
Skills You Bring:
● 3+ years creating engaging social content across platforms
● Access to diverse pet environments for content creation
● Proven ability to create and edit trending content within hours
● Experience with photo/video editing tools for quick-turnaround content
● Natural eye for capturing authentic moments
● Understanding of social platform best practices
● Proficiency in Adobe Creative Suite
● Project coordination experience
● Familiarity with Meltwater is a plus
● Crisis communication skills
● Genuine interest in pet nutrition and raw feeding
What Makes You Unique:
● Portfolio showing your creative approach to product storytelling
● Experience bringing premium brands to life visually
● History of building engaged communities around quality products
● Ability to manage multiple projects with care
● Track record of growing brand awareness thoughtfully
● Experience handling sensitive customer situations professionally
You'll thrive in this role if you:
● Have a genuine passion for pet health and nutrition
● Love creating content that educates and inspires
● Can quickly adapt to emerging trends and opportunities
● Are comfortable taking content in various environments (pet stores, parks, homes)
● Have a flexible schedule for capturing authentic pet moments
● Bring a fresh perspective to pet social content
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