Job Description

Job Description

Job Description

Job Title: Social Media Growth Hacker

Location: New York, New York – Hybrid (3 Days / Week In Person)

Salary: $85,000–$95,000 with 10% Annual Bonus

TRUFF is a premium truffle-infused condiments brand - born at the intersection of heat and flavor. In 2015, TRUFF co-founders built the popular food and lifestyle Instagram account @sauce. Just 2 years later, in 2017, TRUFF co-founders launched TRUFF Original Hot Sauce, which catapulted into internet virality and beyond. Earning countless awards and accolades, including Oprah's Favorite Things (6x) Adweek's Best Brand Born Out of Social Media, and TheKitchn Essential's Mayo, TRUFF has become one of the fastest growing brands in condiments. TRUFF has partnered with the likes of Hidden Valley Ranch, Star Wars, Taco Bell, Popeyes, Travis Scott and Starbucks, and over the years has expanded into complimentary condiment categories – pasta sauce, mayo, oil, and seasonings. TRUFF’s uniquely premium taste and aroma amplify the flavor experience of everyday dishes to make every day a culinary moment.

Job Summary

We’re looking for a Social Media Growth Hacker. A creative, data-driven, internet-native operator obsessed with building cultural moments and engineering virality. This role blends content creation, distribution strategy, and cultural pattern recognition to fuel TRUFF’s next wave of organic growth.

You’ll work closely with our founders and marketing leadership to turn ideas into scroll-stopping moments across TikTok, Instagram, YouTube Shorts, and emerging platforms. You’ll understand how to produce, how to clip, remix, seed, and distribute content for maximum reach. You’ll live in the comment sections, spot trends before they break, and know how to turn a viral moment into a business outcome.

This isn’t a “post and pray” social role, it’s a creative growth lab for someone who thrives on experimentation, velocity, and storytelling through culture.

Key Responsibilities

• Engineer virality: Identify, create, and capitalize on trends, moments, and sounds across TikTok, Instagram, and YouTube.
• Build the content engine: Develop daily/weekly content calendars, leveraging UGC, internal/external shoots, and short-form clip strategies that scale across multiple TRUFF and partner accounts.
• Clip farming & content distribution: Source, cut, and seed hundreds of short clips across pages to test hooks, angles, and communities for maximum reach and engagement.
• Operate like an internet newsroom: Monitor culture, competitors, and community signals in real-time to inform TRUFF’s next moves.
• Collaborate with founders & SVP Marketing: Concept, shoot, and publish brand-led or personality-driven moments that blur the line between brand and creator.
• Community + culture management: Live in the comments, stitch creators, respond with wit, and make TRUFF feel human.
• Influencer & creator sourcing: Partner with creators and meme pages for collabs, trend participation, and content amplification.
• Experiment & scale: Test new formats, AI tools, social distribution tactics, and “unscalable” experiments that move the algorithm.
• Analytics & learning loops: Use data and platform insights to refine creative direction, track virality patterns, and build a playbook of what works.

Content production: Shoot, edit, and publish video/photo content natively optimized for each platform, fast, scrappy, and aesthetic.

Requirements

• Deep understanding of internet culture, virality, and meme psychology.
• 3+ years managing or creating social media content for a consumer brand or creator-driven business.
• Proven track record of creating viral or high-engagement content.
• Strong experience with short-form editing and clipping tools (CapCut, Premiere, Descript, etc.) and multi-platform publishing.
• Understanding of content distribution systems — repost networks, collab strategies, paid boosts, and shadow channels.
• Excellent copywriting and visual storytelling skills.
• Comfortable being on camera and experimenting with creative formats.
• Data-driven mindset — able to analyze performance and pivot quickly.
• Proficient in Google Suite, Sprout Social, Meta Business Manager, and analytics dashboards.
• Bonus: Experience building pages or brands from scratch, creator economy fluency, or running niche meme / content accounts.

You’re Probably the Right Fit If You…

• Think in hooks, captions, and shareability.
• Wake up on TikTok, fall asleep on Reddit.
• Can take a raw clip and make it go viral.
• Get excited by chaos, creativity, and community.
• Love brands that blur lines between food, culture, and humor.
• Believe social media is more science than art — but still know how to make it look cool.

Benefits

• Performance Bonus
• Comprehensive Health, Dental, Vision & Life Insurance
• 401(k) with 3% company match
• Generous PTO, Sick Time, Holidays & Parental Leave
• Wellness, Internet & Cell Phone Stipends
• Company-provided Laptop

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