Job Description

Job Description

Job Description

Social Media & Marketing Lead

Who We Are:

Communal is a creative-minded cafe & shop with multiple locations based in Southern California. With an emphasis on caring for the local community, Communal offers a full craft coffee and drink menu, seasonal food offerings, creatively-designed spaces, fresh flowers and curated goods.
We strive for excellence in everything we do. It’s a privilege to serve a well made cup of coffee, curate a collection of goods, or create a bouquet that will brighten someone’s day. We are creative-minded people who seek what’s current and innovative. We believe this creative lens forms an inspiring space that ultimately empowers our customers to pursue their own creative ideas.

We want every interaction with our customers to be kind, genuine, and inclusive. Creating experiences of connection is at the core of what we do. We practice hospitality to make people feel welcome. Together, we form a community that cares. 

Position Overview

We are looking for a passionate and detail-oriented Social Media & Marketing Lead to join our team. In this role, you’ll work closely with the Creative Director to bring our brand to life through social media, marketing campaigns, and other creative projects. You’ll have a hand in shaping how we connect with our community, tell our story, and inspire customers to experience all we have to offer.

Key Responsibilities

1. Social Media Management

• Assist in creating, scheduling, and publishing content for Instagram, TikTok, Pinterest, and Facebook.

• Engage with followers and respond to comments and messages in a timely manner.

• Brainstorm and execute creative ideas for reels, stories, and posts to showcase our products, seasonal menus, staff, customers and behind-the-scenes moments.

2. Marketing Support

• Help develop and implement email campaigns, newsletters, and promotional materials.

• Assist in creating marketing strategies and campaigns to promote events, seasonal specials, and promotions.

• Collaborate on content for the website, ensuring it reflects our brand and updates regularly.

3. Graphic Design

• Create simple and visually appealing graphics for social media, email campaigns, and in-store materials.

• Assist with maintaining brand consistency across all platforms and materials.

4. Content Creation

• Capture and edit photos/videos of products, events, and the café environment.

• Work closely with the Creative Director to bring ideas to life visually and strategically.

5. Administrative Tasks

• Manage calendars for content planning and deadlines.

• Organize files, assets, and project materials to keep workflows efficient.

6. Brand Engagement

• Stay up to date on industry trends, social media best practices, and creative tools.

• Collaborate with the team to generate new ideas for customer engagement and brand storytelling.

Qualifications

• Experience managing business social media platforms (Instagram, TikTok, Pinterest, Facebook).

• Familiarity with email marketing tools (e.g., Mailchimp) and website platforms (e.g., Squarespace, Shopify) 

• Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools.

• Strong photography/videography and editing skills. Experience using platforms like CapCut. 

• Excellent written and verbal communication skills.

• Highly organized and able to manage multiple projects simultaneously.

• A creative thinker with a good eye for aesthetics and branding.

Preferred Skills

• Knowledge of SEO and analytics tools (Google Analytics, social media insights).

• Experience in hospitality, food, or beverage industries.

• Ability to work independently while collaborating effectively with a team.

Hours & Compensation

• Part-time or full-time, depending on availability and experience.

• Flexible schedule with potential for some remote work.

• Competitive pay based on experience.

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Other duties may be assigned as needed.

Please attach portfolio of social media & marketing work.

Pay starts at $25 / hour depending on experience. Health benefits and 401K match with Full Time position. Candidates must be located in (or willing to relocate to) San Diego County.

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Job Tags

Full time, Part time, Local area, Remote job, Relocation, Flexible hours,

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