SEO Specialist Job at Robert Half, Charlotte, NC

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  • Robert Half
  • Charlotte, NC

Job Description

Description We're looking for a data-driven and strategic SEO Specialist to improve our search visibility, drive organic traffic, and support high-performing marketing campaigns. This role blends technical SEO, content strategy, and analytics to help us grow sustainably. - Develop and execute SEO strategies that support brand, content, and lead-generation goals - Conduct keyword research, competitive analysis, and intent mapping to guide content creation - Optimize on-page elements: metadata, headlines, internal linking, image alt text, schema, and content structure - Identify and resolve technical SEO issues (crawlability, indexing, site speed, mobile performance, redirects, etc.) - Support content teams with SEO recommendations for blogs, landing pages, and website updates - Collaborate with developers on site enhancements and ensure SEO best practices are implemented - Monitor rankings, traffic, backlinks, and SERP performance using key SEO tools - Manage local SEO efforts, including Google Business Profile updates and local listings - Create SEO reports highlighting insights, trends, and opportunities - Stay current on algorithm updates, search trends, and new SEO tools Requirements - 2-5+ years of SEO experience (agency or in-house) - Strong understanding of on-page, off-page, and technical SEO - Hands-on experience with tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, or Screaming Frog - Ability to interpret data and turn insights into actionable recommendations - Basic understanding of HTML/CSS and how website structure impacts SEO - Strong communication skills and the ability to partner closely with marketing, content, and developer teams - Solid understanding of how SEO supports broader marketing campaigns Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Job Tags

Permanent employment, Contract work, Temporary work, Local area,

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