Job Description

About EAB At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We tailor our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. For more information, visit our Careers page. The Role In Brief Senior Digital Marketing Strategist We are seeking a motivated and detail-oriented Senior Digital Marketing Strategist to join our team. This individual will assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contributing to effective lead generation efforts and collaborating with internal and external teams to ensure successful campaign execution. This role may be based in Richmond, VA or Washington, D.C. Primary Responsibilities Campaign Strategy, Execution & Optimization: Support the strategy, development, implementation, launch, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions. Client Support: Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals. Ad Creation & Testing: Collaborate with senior strategists and internal teams to write ad copy, build media proposals, and select creative assets. Conduct A/B testing and refine campaigns based on performance insights. Ongoing Performance Monitoring: Track campaign metrics on a weekly basis, perform optimizations, and provide data-driven insights to internal account teams. Create performance reports and identify areas for improvement. Platform Management: Experience working within digital advertising platforms (e.g., Google Ads, Meta, LinkedIn, etc.) to manage and optimize campaigns. Collaboration and On-Time Deployment: Work closely with the marketing, design, and analytics teams to ensure campaigns are executed smoothly and meet client expectations. Learning & Development: Stay up to date with digital marketing trends and best practices. Participate in training sessions and actively seek opportunities to expand your skillset. Basic Qualifications Bachelor's degree in Marketing, Business, or related field (or equivalent experience). 3 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies. 2 years of experience with digital advertising platforms (e.g., Google Ads, Google Ads Editor, Facebook Ads) and basic analytics tools such as pivot tables and VLOOKUP. Strong communication skills and the ability to work collaboratively with cross-functional teams. Highly organized with attention to detail and the ability to manage multiple tasks effectively. Excellent time management skills with a proactive attitude toward problem-solving. Ideal Qualifications Client-facing experience. Enthusiasm for digital marketing and a desire to learn new strategies and technologies. Basic understanding of key marketing metrics and data analysis. Creative thinking and an interest in contributing to innovative marketing solutions. Experience working with an agency. Commitment to continual learning and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration. Compensation & Benefits The anticipated starting salary range for this role is $66,500 - $75,000 per year. Actual salary varies due to factors that may include relevant experience, skills, and location. Benefits kick in day one; learn more at eab.com/careers/benefits. Benefits include medical, dental, and vision insurance; 20+ days of PTO; 401(k) with company matching; health savings and flexible spending accounts; employee assistance program; wellness programs; parental leave; and other programs. This opening is not eligible for visa sponsorship at this time; we will consider candidates who have U.S. work authorization that does not require sponsorship now or in the future. Equal Opportunity At EAB, we believe that a diverse workforce strengthens our mission. EAB is an Equal Opportunity Employer and we make employment decisions on the basis of qualifications, merit, and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status or any other basis covered by applicable law. Seniority level: Associate Employment type: Full-time Job function: Advertising, Business Development, and Marketing #J-18808-Ljbffr EAB

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