The Senior Director of Strategic Marketing is responsible for independently driving innovative solutions that support the Keck Medicine of USC brand and business development goals, with an emphasis on the high-priority product lines, new locations of care and special initiatives of the organization. In this leadership position, the Senior Director will lead marketing strategy that competitively differentiates Keck Medicine and builds market awareness, preference, volume and margin. With the increase in resources and data points, this position must be able to present, develop and execute a strategic marketing plan based on the research and evidence presented by the data. The Senior Director of Strategic Marketing must be able to think and strategize holistically within the Keck Medicine of USC hospitals and facilities, to ensure effective marketing strategies. Additionally, the complexity of this role requires success in prior execution of marketing automation programs and the Senior Director's ability to execute, analyze and report on overall team success through KPIs. The Senior Director of Strategic Marketing will participate in various internal and external committees and workgroups representing the department and organization to clinical chairmen and system executives.
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About University of Southern California (USC)
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.
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