Job Details
Job Location: Centennial CO - Centennial, CO
Salary Range: Undisclosed
Description
Salary range: 160-230K
By joining the Bio-Techne team you will have an impact on cutting-edge research that is a catalyst for better health and longer life. Bio-Techne provides tools for researchers in Life Sciences and Clinical Diagnostics.
The Senior Director of Digital Marketing will lead Bio-techne's Digital Marketing efforts and is responsible for the execution of digital marketing strategies to increase brand awareness, drive customer acquisition, and increase revenue.
Key Responsibilities:
* Develop and execute the Global Digital Marketing strategy for Bio-techne while ensuring alignment with the needs of business stakeholders.
* Supervise a team of professionals to develop and execute digital marketing strategies across multiple channels including website, social media, email, content marketing, SEO, PPC/SEM, and display advertising.
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Prepare strategies and plans to optimize the customer experience.
* Establish and monitor Digital Marketing key performance indicators. Continuously test and optimize marketing strategies based on data insights to improve performance and drive results.
* Oversee the effort to conduct market research and analysis to keep up to date on industry trends and changes in consumer behavior and use this data to inform marketing strategies.
* Work collaboratively with cross-functional teams including business units, product marketing, sales, and other marketing teams to create integrated marketing campaigns.
* Establish and manage budgets for digital marketing campaigns, and track and report on the effectiveness and return on investment of these campaigns.
* Manage a team of digital marketing professionals, providing mentorship, guidance, and training as needed.
* Stay up to date on digital marketing tools and technologies and identify opportunities to leverage new platforms and channels to reach target audiences.
* Interact internally and externally with executive level management, negotiate critical matters, and influence policymaking.
* Understand company and executive objectives and demonstrate capability to align and execute on the goals of functional areas.
* Work closely with various teams globally to prioritize website enhancements/optimizations.
Qualifications
Education and Experience:
* Bachelor's degree in marketing, business, or a related field
* 7+ years of experience in Key Responsibilities, with at least 5 years of experience in a leadership role
* Ability to lead performance, career development, and talent management initiatives
* A science background is a plus, but not required
* Proven experience developing and executing successful digital marketing strategies.
* Experience leading teams in projects and procedural changes of large scope
* Strong analytical skills and data-driven thinking
* Ability to work in a collaborative team environment
* Responsible for partnering with key leaders to accomplish objectives of the organization and division
* Strong understanding of digital marketing channels and platforms, as well as industry trends and best practices.
* Excellent communication, collaboration, and leadership skills
* Ability to manage multiple projects and priorities in a fast-paced environment
* Analytical thinking and data-driven decision-making skills
* Ability to independently troubleshoot issues of high complexity.
* Performs additional duties as assigned
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