Search Engine Optimization (SEO) Specialist Job at Temple University, Philadelphia, PA

OGEzWW5iM1NtNU5RZms2VWhGSFZYUEMyZ0E9PQ==
  • Temple University
  • Philadelphia, PA

Job Description

Temple University's Strategic Marketing and Communications Department is searching for an SEO Specialist!


Become a part of the Temple family, and you will have access to the following:

  • Full medical, dental, and vision coverage
  • Paid time off
  • 11 Paid Holidays (including the day after Thanksgiving & winter break)
  • Eligible employees and their dependents can earn an undergraduate or graduate degree TUITION FREE
  • A generous retirement plan and so much more!

Salary Grade: T27


Learn more about the "T" salary structure:


Job Summary:



The SEO specialist is responsible for using analytics and insights to develop and optimize digital content with the goal of increasing website visibility ranking in search engines and driving more organic traffic. As a member of Strategic Marketing and Communications and the university's Web Collaboration Center, the candidate will develop and execute SEO strategy for content that elevates the Temple' s reputation and drives enrollment. In collaboration with colleagues including writers, user experience researchers, and web developers , the SEO specialist will develop and inform content that is user-oriented, valuable, usable, sharable, findable and measurable. The ideal candidate will have a strong understanding of SEO principles and excellent analytical, writing and communication skills. Performs other duties as assigned.



Required Education & Experience:

  • Bachelor's degree and at least 3 years of directly related experience in communications, marketing, or related field. An equivalent combination of education and experience may be considered.
  • Experience with Google AdWords, Google Analytics and Google Search Console

Essential Functions:



  • Develo p original content that is optimized for search engines
  • Analyze, review and revise existing content to boost SEO
  • Possess deep knowledge of SEO best practices, website analytics, search engine algorithms and ranking factors.
  • Stay abreast of analytics and insights and uses that data to inform all work.
  • Monitor and analyze website performance metrics to identify areas for improvement and track progress.
  • Optimize on-page elements such as meta tags, headings and URLs to improve search engine rankings.
  • Collaborate with cross-functional teams and university partners to provide SEO guidance and support projects.
  • Research industry trends to ensure SEO strategy aligns with current best practices.
  • Perform ongoing keyword research including discovery and expansion of keyword opportunities.
  • Regularly communicate project updates to supervisor, project leadership and department leadership.
  • Develop and execute effective linking strategies to improve the website's authority and credibility.

Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.

Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.

Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Go here to review:

You may request a copy of the report by calling Temple University's Campus Safety Services at 215-204-7900.

Job Tags

Holiday work,

Similar Jobs

Puerto Rican Cultural Center

La Voz Community Journalist Job at Puerto Rican Cultural Center

Job Description Job Description Description: La Voz Community Journalist Reports to: Director of Digital Presence and Executive Director Classification : Hourly Part Time (10-15 hours per week, must have a flexible schedule, includes occasional weekend...

The Nieves Law Firm, APC

Criminal Investigator Job at The Nieves Law Firm, APC

 ...a supportive, empowering, and strategic firm that takes the criminal out of criminal defense. Our mission is to restore the reputations...  .... We are seeking a skilled and professional in-house investigator for our firm. The ideal candidate will have significant... 

SysMind Tech

Product Owner Job at SysMind Tech

 ...DESCRIPTION: Build and actively manage a product backlog of features and capabilities that...  ...in tight coordination with other Product Owners and Product Managers Deep engagement...  .../Sprint Goals Keep abreast with Agile/Scrum best practices and new trends. Minimum... 

Wake County Public School System

Middle School Teacher - 7th Grade Math Job at Wake County Public School System

Overview: POSITION PURPOSE: Plans and provides for appropriate classroom learning experiences for students. Provides an atmosphere and environment conducive to the intellectual, physical, social and emotional development of individuals to ensure success for every student...

Arthur Morgan School

Adolescent Teacher & House Parent Job at Arthur Morgan School

 ...backpacking/outdoor trips, our 18 day field trips, and any other special field trips or projects/activities we might plan to do. House Parenting Responsibilities: House parenting is a time-intensive position that involves living in a boarding house with 4 to 5 students, a...