Search Engine Marketing Specialist Job at Roka, Austin, TX

OWFqVmw3dlNuNVpYZlVxUWkxblNYZkd5
  • Roka
  • Austin, TX

Job Description

Search Engine Marketing Specialist

Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We've redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life. Whether you're training, running, cycling, or tackling your daily grind, if you move, we've built eyewear that moves with you.

We are seeking a Search Engine Marketing (SEM) Specialist to manage, optimize, and scale our paid search and performance marketing campaigns. In this role, you'll drive high-intent traffic, improve ROAs, support product launches, and help accelerate growth across ROKA's product line. You will work closely with our marketing, ecommerce, and creative teams to build, test, and refine strategies that fuel performance and revenue.

Responsibilities:

  • Own day-to-day management of SEM campaigns across Google Ads, Bing, and other paid search platforms - including campaign structure, bid management, budget allocation, ad trafficking and performance optimization
  • Monitor performance daily and adjust bids, budgets, placements, and audiences to drive efficiency
  • Analyze and report on campaign performance, identifying key trends and areas for improvement
  • Conduct keyword research and competitor analysis tailored to ROKA's product portfolio
  • Support SEO initiatives and ensure paid and organic search strategies work together effectively
  • Implement structured testing frameworks (keywords, landing pages, bidding strategies)
  • Identify new opportunities to improve campaign performance without sacrificing efficiency
  • Support product launches and promotions through tailored SEM strategies and track performance

Must Haves:

  • 3-5 years of hands-on SEM experience at Direct to Consumer or E-commerce company
  • Strong proficiency with Google Ads, Microsoft Ads, GA4, and Google Merchant Center
  • Experience optimizing Shopping campaigns and product feeds in a Direct to Consumer environment
  • Strong analytical skills with the ability to interpret data and drive recommendations
  • Experience with audience segmentation and customer data platforms a plus
  • Experience with ChatGPT ads or other emerging AI chat advertising platforms a plus
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
  • Self-starter with the ability to work independently

ROKA is located in Austin, TX, USA. The Company is on a hybrid work schedule. Candidates must be prepared to work on-site as often as needed per the Department's business needs. Remote candidates will not be considered for this position.

Benefits Include:

  • Competitive compensation
  • Employee and industry discounts
  • Fun and casual but high-performance atmosphere
  • Onsite corporate gym
  • Health, dental, vision insurance, FSA plan, & employer paid life insurance
  • Vacation and sick leave
  • 401(k) with match
  • Gym membership stipend
  • Paid maternity (16 weeks) and paternity (8 weeks) leave
Roka

Job Tags

Casual work, Remote work,

Similar Jobs

Robert Half

Staff/Senior Property Accountant Job at Robert Half

 ...Job Description Job Description We are looking for an experienced and detail-oriented Staff/Senior Property Accountant to join our team in Dallas, Texas. In this role, you will manage financial operations for assigned properties, ensuring accurate and timely reporting... 

Smarter Energy Services

Solar Consultant Job at Smarter Energy Services

 ...Smarter Energy Services is currently seeking experienced solar agents to join our team in a full-time sales position here in NYC....  ...multiple leads generation sources, schedule in-person/in-home solar consultations, and close new customer accounts; both rooftop and community... 

TechMagic

Remote Middle UI/UX designer Job at TechMagic

 ...Weare looking for askilled Middle Strong UI/UX Designer with 3+years ofexperience tojoin our team. Youll create designs for top tech companies from Europe and the USA. *Wewill only contact candidates whose applications and portfolios will beselected. Must have... 

ALLIANCE DEFENSIVE DRIVING SCHOOL LLC

Driving Instructor Job at ALLIANCE DEFENSIVE DRIVING SCHOOL LLC

 ...Job Description Job Description DRIVING INSTRUCTOR POSITION Alliance Defensive Driving School 365 W. 2nd Avenue Escondido 92025 Start at $22/Hour All times available: Mornings, afternoons, evenings and weekends! Set your own schedule! Come and work for... 

Onward Search Education

School Social Worker Or School Counselor [80223] Job at Onward Search Education

 ...company that helps educators, therapists, and school health professionals find top jobs with...  .... We are currently hiring a School Social Worke r in L ake County, IL , for the...  ...Position Details: Position: School Social Worker or School Counselor Location: Lake...