Job Description
As a member of the Marketing Operations team, you will enable campaign execution using our marketing automation tools and tech stack. The Marketing Operations Associate is responsible for collaboratively planning, building, and deploying campaigns that help the organization drive engagement and generate demand. The ideal candidate will be a creative problem-solver, extremely organized, self-motivated, and have a data first mindset.
Responsibilities - Campaign Execution: Own the build of assets needed for campaigns, including landing pages, campaign programs, emails, target audience segmentation, and nurture campaigns.
- Own all aspects of CRM and Marketing Automation platforms
- Marketing Automation Configuration: Build campaigns and programs according to campaign logic in marketing automation platforms.
- Configure, maintain and troubleshoot various technical integrations, mainly with relation to Marketo and Salesforce
- Manage automation and reporting aspects of Salesforce, Marketo, and other platforms
- Campaign Testing: Stage, quality check, and test campaigns and emails. Ensure audience/segmentation and campaign logic are accurate and little overlap occurs.
- Promote marketing and sales alignment with CRM pipelines
- Configure and manage contact database and leads lists for targeting and accuracy
- Find and build lists of contacts and accounts from business intelligence platforms and social media
- Execute various email programs for newsletters and other promotions
- Set up and launch nurture campaigns and various gated content programs
- Collaborate across departments and with teams to execute campaigns, provide recommendations, and highlight project successes
- Track metrics and KPIs
- Prepare end-of-month reporting for various team requirements
- Assist in investigating and measuring effectiveness of new and different tools and platforms
- Technology Integration: Work with the greater marketing team for ongoing development of Marketing Automation platform including additional integration projects with CRM and increasing capabilities with current systems.
- Work within an Agile framework to keep projects on topic, in scope, and meeting deadlines.
Requirements - Bachelor's degree in marketing or related field, along with 2+ years in similar role
- Strong technology skills and enthusiasm for exploring new tools and solutions
- Experience with Marketo required
- Experience with CRM (Salesforce preferred) required
- Experience with HTML/CSS for email builds
- Proficient in Excel
- Ability to build and maintain relationships with a high degree of professionalism
- Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution
- Creative problem solver with excellent verbal and written communications skills
- Confident, self-motivated individual with strong bias toward action
What we offer: - Business casual atmosphere in a flexible working environment
- Team focused culture that promotes innovation and ownership
- Access cutting edge investment reporting technology and expertise
- Defined and undefined career pathways allowing you to grow your own way
- Competitive medical, dental, vision, and life insurance benefits
- Maternity and paternity leave
- Personal Time Off and Volunteer Time Off to give back to the community
- RSUs as well as employee stock purchase plan and 401k with match
- Work from anywhere 3 weeks out of the year
- Work from home Fridays
Job Tags
Casual work, Flexible hours,