Job Description

Job Summary:

The Marketing Manager is responsible for leading Blachford marketing efforts, growing the Blachford Acoustics Group brand, understanding our market position and driving customer engagement with strategies that drive lead generation and nurture customer relationships.

Essential Duties and Responsibilities:

• Develop and execute a comprehensive marketing plan aligned with the company’s goals and objectives.
• Conduct market research to understand Blachford’s market position and identify new opportunities and industry trends.
• Collaborate with sales, R&D and customer support teams to align marketing strategies with business goals.
• Enhance and maintain the company's brand identity utilizing all channels.
• Create compelling brand messaging and ensure consistent application across marketing materials.
• Oversee the development of marketing materials, including brochures, product sheets, presentations, and videos.
• Manage website content updates and improvements to ensure accurate, engaging, and SEO-friendly content.
• Create and execute email campaigns, social media posts, and other digital marketing activities.
• Develop event strategies to maximize lead generation and brand visibility.
• Track, analyze, and report on the performance of marketing initiatives.
• Other duties as assigned.

Qualifications/Skills/Experience Required:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 5 years of marketing experience, preferably in a manufacturing or B2B environment.
• Proven track record of developing and implementing successful marketing campaigns utilizing internal and external market research.
• Strong understanding of digital marketing tools and strategies (SEO, PPC, social media, etc.).
• Graphic design and content creation experience (familiarity with tools like Adobe Creative Suite is a plus).
• Proficiency in marketing automation platforms and analytics tools
• Exceptional written and verbal communication skills.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Creative, strategic thinker with a proactive approach to problem-solving.
• Willingness to travel as needed.
• Experience in Manufacturing

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