Are you a data-driven marketing professional with a passion for email and marketing automation? Ultradent, an award-winning, global dental manufacturing company, is a good place for you! As a successful distributor of our own manufactured products for over 45 years, we have access to years of performance, customer, and trend data-now we want to make the data work for us-and our customers-as we expand our business online! We are currently seeking an experienced, Global Email Marketing Manager for our online marketing team.
We take pride in our products and what we do-and we are excited for current opportunities to grow. The Global Email Marketing Manager will be a vital contributor to the way we shape our online business in the future, so we are searching for a confident, enthusiastic team player who is able to work with stakeholders across the company, harnessing the power of email to initiate automated marketing campaigns and relevant messaging to our customers.
Important Job Responsibilities:
+ Direct the company's email marketing strategy and collaborate with various teams to develop new email campaign ideas for revenue generation, customer retention, and customer engagement
+ Manage daily execution and analysis of email marketing programs, pulling insights from data to improve campaign performance and drive visits to our websites
+ Act as an email marketing subject matter expert, using email as a problem-solving tool for marketing projects, collaborating with various marketing personnel to meet brand needs, staying abreast of email marketing trends, and acting as administrator of our email service provider.
+ Schedule, test, and deploy email campaigns provided by email designers, including maintenance of email editorial calendar and creation of campaign-specific ID tags
+ Write and test database queries using demographic and behavioral data to target the most relevant customers for each email campaign
+ Analyze email campaign performance to gain insight for future enhancements design, copy, and subject lines, as well as insight about subscriber behavior, drawing new correlations to create further segmentation opportunities
+ Engage in various tasks, including creation of relational tables, writing email code for personalization, creation of locked templates for non-technical international users, and creation/testing of triggered /automated email programs
+ Complete data hygiene functions within email database and ensure data flow into/from our CRM system
+ Generate quarterly reports for brand managers, upper management, and other stakeholders
What we're looking for in you:
+ Highly analytical, detail oriented, organized, and creative
+ Proactive personality with a preference for "doing" over "delegating"
+ Excellent written, verbal, and interpersonal communication skills
+ HTML proficiency preferred
+ HubSpot experience required
+ Strong proficiency in Microsoft Office, especially Excel
What you'll need to succeed:
+ 5 years of email marketing experience with an enterprise-level email marketing tool, e.g. HubSpot, Klaviyo, Mailchimp, etc.is ideal.
+ Experience with CRM systems such as Microsoft Dynamics or Salesforce, especially when integrated with an email provider
+ Experience with a web/marketing analytics tool, e.g. Google Analytics
+ Prior experience in writing/editing, web analytics, CRM, direct/database marketing, or project management
+ Bachelor's Degree in Marketing, Business, Communications, or relevant experience is preferred.
Ultradent is an Equal Opportunity and Affirmative Action Employer. We are a global culture where differences are sought after, welcomed, and embraced. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.? VEVRAA Federal Contractor: For more information please contact us at Recruiting@ultradent.com. PWDNET
WHY WORK AT ULTRADENT:
Ultradent Products, Inc., is a collaborative and hard-working company with a 45-year history of innovation. Ours is a fun, fast-paced work environment dedicated to providing unique, solution-oriented products to dentists-and their patients-across the globe. Our company was built on a foundation of innovation, integrity, hard work, quality, and care, and we put those values into everything we do. We ask all colleagues to seek out the excluded, enhance the team, share feedback fearlessly, welcome feedback humbly, amplify all voices, and embrace our differences. Hear what some of our employees have to say #whyiultradent :
WHAT BENEFITS AND PERKS YOU'LL GET AT ULTRADENT:
+ Medical/Dental & Other Insurances (eligible the first of month after 60 days)
+ Health Savings Account with employer contribution
+ 401K Plan with employer matching contribution
+ Employee access to discounted Ultradent products
+ Excellent Paid Time Off (PTO) and Medical Time Off (MTO) account to support medical and military events
+ Five days paid between Christmas and New Years
+ Education Assistance
+ Onsite Fitness Center
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