Email Marketing Manager Job at Cricut, South Jordan, UT

L3F6ZW1MN1lrNU5YZWtxU2pWelFXdkMyamc9PQ==
  • Cricut
  • South Jordan, UT

Job Description

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything - custom cards, unique apparel, everyday items, and so much more.

Let's make.

Overview

We believe everyone is born creative. We're a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here's the remarkable truth: When we all make together, we make all things possible.

Let's make.

Job Description

As the Email Marketing Manager, you will play a pivotal role in achieving the DTC sales targets by developing and executing on email marketing strategies. You will be held accountable for the Email channel revenue goals and other applicable KPIs. You will partner closely with the broader DTC team including Paid Media, Pricing & Promotions, Content Marketing, and others to help drive growth for Cricut's DTC business.

Responsibilities
  • Formulate email marketing strategy, and support the broader DTC promotional calendar.
  • Develop and maintain a roadmap for email campaigns and A/B testing.
  • Create, configure and launch email campaigns using marketing automation tools.
  • Document plan, campaign performances and test results.
  • Drive email marketing operation improvements with automation, standardization and collaboration with stakeholders.
  • Manage segmentation strategy, use data and creativity to explore and test new segments, identify opportunities for A/B testing in segmentation and messaging in order to optimize and drive improvements to KPIs.
  • Create and monitor complex personalized journeys, triggers and automations with static and dynamic content.
  • Analyze performance of email marketing channels and journeys, seeking ways to improve performance by delivering insights to key stakeholders.
  • Provide strategic guidance for international marketing teams to replicate & execute global programs.
  • Work closely with Brand and Creative Marketing teams to prepare marketing plans that are consistent in story-telling campaigns; ensure email tactics are sufficiently planned to achieve campaign objectives, provide program and industry trends to inform the creative approach, and close the loop with campaign insights to inform future executions.
  • Maintain collaborative working relationships with key internal business partners.

Qualifications
  • Bachelor's Degree in Marketing, Advertising or other related field preferred
  • 3+ years digital marketing experience with emphasis in email marketing
  • Experience leveraging a complex marketing automation/CRM system like Selligent, ExactTarget/Salesforce, Adobe Campaign, Braze or Responsys.
  • Passion for personalization, data-driven marketing and building programs that drive incremental results.
  • Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws.
  • Deep knowledge in email and CRM marketing.
  • Analytical and problem-solving skills, and strong attention to detail.
  • Ability to work effectively within a team in a fast paced, with a growth mindset.
  • Ability to organize and prioritize multiple projects and deadlines with minimal oversight.
  • Excellent analytical and quantitative skills.

Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways - include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you're all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Job Tags

Similar Jobs

Sentry

Senior Illustrator/Designer Job at Sentry

 ...helping developers ensure everything they build runs smoothly. We are a group of designers, art directors, copywriters, motion, illustrators, and project managers that keep the ever interesting and quirky brand of Sentry humming to its own beat. We arent here to make... 

Trinity Health

Clinical Documentation Specialist - remote Job at Trinity Health

 ...Employment Type: Full time Shift: Description: Loyola Medicine is looking for a remote (US based) Clinical Documentation Specialist to work in an organization that focuses on treating the whole person, physically, emotionally and spiritually. We are seeking... 

REI Management Inc.

Customer Service Trainee Job at REI Management Inc.

Job Description Job Description Our boutique marketing and consulting firm is currently seeking an energetic, outgoing, and entrepreneurial individual to join our team as a Customer Service Trainee in the fast-paced, high-energy Marketing and Client Service industry...

Jobot

Executive Assistant Job at Jobot

 ...High end real estate and property management firm is looking for an executive assistant. Work in a professional environment, excellent compensation and benefits provided! This Jobot Job is hosted by: Randy Kallick Are you a fit? Easy Apply now by clicking the "Apply... 

My Teacher Limited

Online phonics teacher Job at My Teacher Limited

 ...Experienced in developing lesson plans for language beginners- Ability to make learning fun and engaging- Familiarity with technology and online educational tools Teaching phonicsBased on Oxford phonics bookin 1VS 3 group class online.Seeking an exceptional freelancer who...