Job Description
Position Details Position Information
About Fordham Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.
The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.
Title of Position Email Marketing Automation Specialist
Position Number A10790
FLSA Exempt
Scheduled Hours Per Week 35
Department Marketing and Communications
Campus Lincoln Center
Work Arrangement Hybrid
Hybrid Policy: Please review the Hybrid Policy at
Position Summary The Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to Support Fordham University's enrollment goals and to attract the next generation of Fordham students.
This role requires a strong grasp of marketing automation principles and expert technical skills with Slate CRM. As part of an integrated, cross-functional marketing team supporting enrollment, the specialist will use Slate's features, like personalized communication journeys and audience segmentation, to guide prospective students through Fordham's recruitment funnel and continuously improve strategies for maximum conversion
Essential Functions Strategy & Planning: Collaborate with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals.
Map out complex communication journeys within Slate, considering various prospect segments, stages of the enrollment funnel, and program interests. Stay current with email marketing best practices, industry trends, and Slate updates to ensure innovative and effective campaign execution.
Campaign Development & Execution: Design, build, and deploy a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Slate.
Develop and manage Slate Liquid Markup for dynamic content, personalization, and conditional logic within emails.
Create and manage custom Slate queries, rules, and events to segment audiences accurately and trigger appropriate communications.
Ensure all email communications adhere to brand guidelines, accessibility standards, and CAN-SPAM regulations.
Develop and implement A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance.
Slate Expertise & Management: Serve as a primary expert user of Slate for email marketing automation, including but not limited to: deliverability, deliver, campaigns, forms, queries, rules, and portals.
Manage and maintain email templates, ensuring consistency and effectiveness across all communications. Collaborate with Slate administrators and the Office of Information Technology to ensure data integrity and seamless integration with other systems. Troubleshoot and resolve technical issues related to email deployment and tracking within Slate.
Reporting & Optimization: Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, deliverability) using Slate's reporting tools and other analytics platforms. Provide regular insights and recommendations to optimize campaign performance and improve ROI. Conduct audience segmentation analysis to identify opportunities for more targeted and personalized communications.
Collaboration & Communication: Work closely with content creators, graphic designers, and other marketing team members to ensure the timely delivery of assets for campaigns.
Collaborate with admissions counselors and other stakeholders to understand communication needs and incorporate feedback. Communicate campaign performance and insights effectively to various stakeholders.
Essential Functions Note This list is not intended to be an exhaustive list.
The University may assign additional related duties as necessary. Management Responsibilities Not responsible for supervision or oversight of others.
Additional Functions Required Qualifications: Education and Experience Bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum of 3 years of progressive experience in email marketing automation, with a strong focus on strategy, development, and optimization.
Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms.
Proven experience in developing and executing complex email nurture campaigns and drip sequences.
Required Qualifications: Knowledge and Skills Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms.
Proven experience in developing and executing complex email nurture campaigns and drip sequences.
Strong understanding of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability.
Proficiency with HTML/CSS for email template development and troubleshooting.
Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.
Exceptional attention to detail and strong organizational skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Excellent communication skills.
Preferred Qualifications Experience working in a higher education enrollment, marketing, or admissions setting.
Familiarity with other marketing analytics tools (e.g., Google Analytics).
Experience with other marketing automation platforms such as Mailchimp or Salesforce Marketing Cloud.
Experience with A/B testing platforms and methodologies beyond basic email client functionality.
Understanding of SEO principles as they relate to email content.
Minimum Starting Salary $68,500
Maximum Starting Salary $78,500
Note Salary is commensurate with qualifications, experience, and skills.
Is this a Union position? No
Posting Detail Information
Posting Number A900P
Number of Vacancies 1
Start Date ASAP
Posting Date 07/23/2025
Special Instructions EEO Statement Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.
Fordham University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Job Tags
Temporary work, Work at office, Immediate start, Flexible hours,