We are seeking a creative and data-driven Email Marketing Associate to join our marketing team here in Boca. In this role, you will be responsible for developing, implementing, and optimizing email campaigns to drive engagement, customer retention, and revenue growth. You'll work cross-functionally with design, content, sales, and product teams to ensure our email communications are targeted, relevant, and on-brand.
Develop and manage end-to-end email marketing campaigns, including newsletters, promotional emails, lifecycle workflows, and transactional messages.
Build and segment email lists based on customer behavior, demographics, and engagement history.
Create compelling subject lines, copy, and calls-to-action to improve open and click-through rates.
Collaborate with the design team to create visually appealing, mobile-responsive email templates.
A/B test subject lines, content, send times, and design elements to optimize campaign performance.
Monitor and report on key email metrics such as open rates, CTR, conversion rates, bounce rates, and unsubscribe rates.
Ensure all emails comply with industry best practices, data privacy laws (e.g., GDPR, CAN-SPAM), and brand guidelines.
Manage and maintain email marketing project calendar and ensure timely execution of campaigns.
Continuously analyze performance data and make recommendations for improvement.
Strong attention to detail and accuracy.
Ability to manage multiple projects in a fast-paced environment.
Strong critical thinking and communication skills.
Ability to work cross-functional with design, content, and sales teams, and manage timelines effectively.
Bachelors Degree.
One (1) year of experience in email marketing or digital marketing.
Familiarity with CRM systems and email marketing platforms (particularly Salesforce and Marketo).
Experience with A/B testing and data analysis tools.
Strong understanding of email marketing KPIs, list segmentation, and campaign optimization strategies.
Be part of a mission-driven organization leading innovation in personalized healthcare.
Drive transformation and growth in a dynamic, fast-paced environment.
Competitive compensation: attractive base salary complemented by performance-based incentives for eligible roles.
Comprehensive benefits: health, dental, vision insurance, and retirement plans.
Professional development: access to ongoing training and leadership development programs.
Positive work environment: consistently recognized as a Great Place to Work, fostering a culture of collaboration and excellence.
MDVIP is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. We believe that diversity and inclusion drive innovation and strengthen our company culture.
If you require accommodation during the application or interview process, please let us know, and we will be happy to assist.
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