Job Description

Job Title: Direct-to-Consumer Website
Location: Florida

Company Overview: SWCORP is a leading manufacturer specializing in bath products, including medical walk-in tubs (Medtub), steam bath generators (SteamSpa), free-standing and drop-in whirlpool bathtubs (Atlantis Whirlpools), and fashion fixtures (ANZZI). Our mission is to provide aesthetically pleasing, reliable, and affordable bathing solutions to homeowners, facilities, and people with special needs. We are committed to delivering exceptional customer experiences and are looking to expand our team to support our growing direct-to-consumer initiatives.

Job Summary: The Direct-to-Consumer Website Specialist will be responsible for managing and optimizing our direct-to-consumer websites. This role involves enhancing user experience, driving online sales, and ensuring our online platforms perform at their best. The ideal candidate will have a strong background in e-commerce, website management, and digital marketing.

Key Responsibilities:

1. Website Management:

   • Oversee the day-to-day operations of the direct-to-consumer websites.
   • Ensure all website content is up-to-date, accurate, and optimized for search engines.
   • Collaborate with web developers and designers to implement website updates and improvements.

2. User Experience Optimization:

   • Analyze website performance and user behavior to identify areas for improvement.
   • Implement strategies to enhance user experience and increase conversion rates.
   • Conduct A/B testing and other experiments to optimize website elements.

3. E-Commerce Operations:

   • Manage product listings, inventory levels, and pricing strategies.
   • Coordinate with the category management team to ensure all products are accurately represented on the website.
   • Monitor and report on key performance metrics such as traffic, conversion rates, and sales.

4. Digital Marketing:

   • Develop and execute digital marketing campaigns to drive traffic and sales.
   • Manage email marketing campaigns, including segmentation, targeting, and performance analysis.
   • Work with the marketing team to create and implement social media strategies.

5. Customer Service:

   • Address customer inquiries and issues related to website transactions.
   • Collaborate with the customer service team to ensure a seamless customer experience.

6. Technical Support:

   • Troubleshoot and resolve website issues in a timely manner.
   • Work with IT and external vendors to ensure website functionality and security.

Qualifications:

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• Proven experience in e-commerce website management.
• Strong understanding of digital marketing and SEO best practices.
• Proficient in web analytics tools such as Google Analytics.
• Excellent project management and organizational skills.
• Strong analytical and problem-solving abilities.
• Excellent communication and collaboration skills.

Preferred Qualifications:

• Experience with e-commerce platforms such as Shopify, Magento, or WooCommerce.
• Knowledge of HTML, CSS, and basic web design principles.
• Experience with email marketing platforms such as Mailchimp or Klaviyo.

Benefits:

• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Opportunities for professional development and career advancement.

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