Job Description
ASSET & WEALTH MANAGEMENT
Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design.
MARCUS BY GOLDMAN SACHS
The firm's direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity.
RESPONSIBILITIES AND QUALIFICATIONS
The US Deposits Marketing Retention team is responsible for building experiences and communications that help drive prospect conversion and existing customer stickiness. We're a data driven team that's hyper-focused on the customer lifecycle; we use customer behaviors and perceptions to help build engagement campaigns that drive product adoption and loyalty while reducing churn.
As a Retention Marketing Associate, you'll leverage data and customer research/insights to recommend new marketing strategies and campaigns to retain our large portfolio of customers. This means building GTM plans for new product offerings/launches, defining key segments of customers to target in partnership with our analytics team, briefing creative teams, ensuring proper testing & controls, and reviewing campaign analytics.
Ideal candidates will have experience building customer loyalty programs that intelligently identify when to provide product offers organically within the customer lifecycle, ultimately driving product affinity and customer retention. The candidate should be able to work across a variety of different marketing channels including email, SMS, Push, and print and understand the nuances of each. Bonus points if you have experience working in a content marketing capacity.
You will also:
Job Summary and Responsibilities:
Build campaign plans and strategies that facilitate customer onboarding and product adoption, clearly articulating an approach to "next-best action"
Align campaigns and plans to overall Marcus business goals and objectives
Set-up campaigns in CRM tools accurately and efficiently, leveraging vendor resources where necessary
Support identification of data requirements for CRM tools to ensure detailed and personalized campaigns
Identify campaign KPIs and work with the analytics teams to track the success of these campaigns
Design comprehensive multi-variate testing strategies that provide trackable results to drive program evolution
Brief creative teams on campaign; provide feedback during creative review time to ensure content meets objectives and L&C requirements
Identify ways to enhance the campaign development process in order to scale operations in a growing business
Work collaboratively and creatively with a variety of cross-functional teams, including Analytics, Creative Services/Design, Compliance, Legal, Product, Brand, and also partner/vendor and agencies
Help the Retention team stay updated on trends in customer loyalty marketing and push the envelope to continue to evolve our campaign thinking and strategies
Basic Requirements
5+ years of loyalty/email marketing, CRM, product marketing, or digital marketing experience
Experience in enterprise-level marketing operations tools such as Adobe Campaign, Marketo, Braze, Oracle/Responsy, or similar
Experience in JIRA, Confluence, and other agile tools
Strong analytical skills, using data to derive insights, evaluate performance, and make recommendations.
Demonstrated ability to creatively and effectively solve problems
Experience in defining, documenting, and implementing processes, procedures and policies
Familiarity with Tableau or any data visualization reporting tools is a plus
Bachelor's Degree required or relevant years of experience
Desired Characteristics:
Good balance of strategic thinking as well as execution. Focus on customer experience
Ability to work independently and proactively; a self-starter that doesn't always need to be told what to do, but identifies areas of opportunity for the business.
Intellectually curious; willing to challenge the status quo
Ability to effectively manage complex and/or multiple projects to completion on time autonomously
Strong interpersonal, matrixed team relationship management skills
Strong attention to detail and proactive risk management mindset
Exceptional oral and written communications
ABOUT GOLDMAN SACHS
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.
We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:
The Goldman Sachs Group, Inc., 2023. All rights reserved.
Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.
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