Job Description

The Role  

ABM Account Manager

We are seeking an experienced and enthusiastic Account Manager possessing knowledge of, and working experience with, Account Based Marketing (ABM) to join our B2B marketing team. In this challenging role, you will serve as the primary point of contact for our clients and be responsible for building and maintaining strong relationships. You will collaborate with internal teams to develop and execute strategic ABM programs that meet client objectives and drive business growth. The ideal candidate must have some ABM experience/background as well as a solid understanding of marketing principles, excellent communication and project management skills, and the ability to thrive in a fast-paced, client-focused environment. Experience working in the B2B space is highly preferred. 

Responsibilities:  

Client Relationship Management  

• Serve as the main point of contact for assigned clients; managing day-to-day correspondence relating to ABM project execution and progress. 

• Responsible for overall project quality, timely delivery, and a seamless working partnership. 

• Ability to quickly develop a clear understanding of client offerings, goals, objectives, and unique needs.  

• Build strong and trusted client relationships, ensuring their satisfaction through responsiveness and reliability, and acting as their advocate within the organization.  

Project Coordination and Campaign Execution 

• Responsible for project coordination and team collaboration - to ensure seamless execution of marketing initiatives. 

• Manage the end-to-end campaign process, including project briefing, resource allocation, timeline management, and campaign performance analysis.  

• Create & manage accurate budgets and project timelines, and maintain internal and external job folders, trackers, and documentation. 

• Receive and analyze client briefs, ensuring a comprehensive understanding of client goals and requirements. 

• Work closely with internal teams, such as creative, digital, and content, to develop and execute marketing campaigns that meet client goals.  

• Effectively communicate client requirements, project goals, and feedback to internal teams, ensuring clarity and successful execution. 

• Prepare & drive regular client meetings and communications to provide updates, gather feedback, and ensure timely follow-up on key actions. 

Leadership, Account Direction and Growth  

• Provide guidance to and supervise junior team members. 

• Contribute to the development of account strategy and planning and tracking towards team revenue targets. 

• Identify upselling opportunities and contribute to new business pitches. 

• Conduct market research and competitive analysis to identify opportunities and recommend marketing strategies that align with client objectives.  

Performance Monitoring and Reporting  

• Keep clients updated on progress, spend, results and upcoming challenges in advance. 

• Prepare and present regular performance reports to clients, highlighting key insights, achievements, and areas for improvement.  

• Monitor industry trends, emerging technologies, and competitive landscape to ensure clients stay ahead in their marketing efforts.  

Requirements  

• Bachelor's degree in marketing, business administration, or a related field. 

• Proven experience (4+ years) in account management or a similar client-facing role in a marketing agency or corporate environment. 

• Good understanding of Account Based Marketing (ABM) principles and strategies. 

• Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients. 

• Exceptional project management and organizational abilities, with the capacity to manage multiple projects and priorities simultaneously. 

• Analytical mindset, with the ability to interpret marketing data and generate actionable insights. 

• Proficient in using marketing software and tools, such as CRM systems, project management platforms, and analytics tools. 

• Strategic thinking and problem-solving skills, with the ability to propose creative solutions to client challenges. 

• Strong presentation and negotiation skills. 

• Ability to work collaboratively in a team environment and foster positive working relationships. 

• Adaptability and resilience to thrive in a fast-paced, client-focused environment. 

This job description provides a general overview and may be subject to modifications or additions based on the specific requirements and needs. 

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